Yes, they’re back. And as regards me, I hope they’ll never leave us anymore! My beloved, dear superga shoes. Simply, the coolest canvas shoes ever.

Canvas, vulcanised rubber and cord: the three “ingredients” that brought success to a pair of elegant, simple, comfortable and resistant shoes. Just know that next summer you will all have to own one. As a matter of fact, finally, Superga are definitely back (they had been talking about it a lot recently) and we can now totally say they are a must-have, mostly thanks to celebs like Jennifer Aniston and influencers like Chiara Ferragni.

In an era when sneakers are technological, big and future-inspired, this trend could sound weird. But maybe that’s exactly its secret: Superga shoes are simple, clean, elegant, reliable and easy to match.

Obviously the most loved one the platform model, with a thick sole in rope, the perfect mix between sneakers and espadrillas.

During the last Coachella festival they were the most fashionable item (even those with little stars, just lovely) and everybody was wearing them, like for example Milena Karl or Piper America, the new testimonial of the brand. For this summer I chose a pair in my eternally favourite colour, rose gold (you can’t imagine how much I like them with denim), but I also own a dusty rose pair with wedge heels that everybody envies me for. The classical wedge-heeled black pair is simply wonderful, even after a dress, both long or short.

According to me it’s not even necessarily too casual. If you think about it, it is amazing that a company from Turin that started producing rubber articles in 1911, a century after, has become one of the most iconic brands in the world. One of the tiny pleasures in being Italian.